Digital Transformation: Reviewing the Cornerstone of Customer Experience Success - ERP Spain.com - España y América Latina

There is little doubt that marketers have made a commitment to customer experience—from developing roadmaps to an uncompromising customer journey to the development of data-rich personalized engagements. But what is next? Has customer experience become too buzzed about? Are we really re-thinking customer experience strategies, or are we just applying new buzzwords? How we think about customer experience must evolve. Without this continuous evolution, transformation becomes impossible. To debate and discuss the big question of what’s next, the CMO Council has invited three marketers to join an interactive roundtable discussion that will focus on everything from transformation to the next conversation around experiences and expectations. Join us for this hour-long conversation, where live viewers will be able to ask questions and provide their own insights and thinking and where we will take on issues around media, lifecycle and insights. Some of the early questions being asked of the panel will include: •How has the landscape changed, and how are customers valuing and weighing new points of engagement? •Where have we gone wrong with CRM and campaign management? Are we just automating reactions, or are we building relationships? •What are the new points of insight and customer voice that need to be incorporated into our strategies? Has our quest for data moved us farther away from the real voice of the customer?