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Surviving the Amazon Effect

Por ChainLink Research

Por Redacción ERP-Spain.com
Actualizado el 2 de mayo, 2019 - 15.56hs.

Even among manufacturers and wholesale distributors that don’t compete with Amazon, the Amazon Effect—its dramatic influence on customer expectations—can be clearly felt. In addition, the online giant has contributed to blurring the traditional boundaries between retailers, distributors, and manufacturers. To counter this effect requires a two-pronged strategy: differentiation and optimization.

This white papers uses a handful of case histories, from a cycling apparel manufacturer to a baked goods producer and more, to illustrate how a modern integrated software platform along with a fresh approach can make the difference and help companies succeed.

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