Big Strategy, Small Strategy and Why It Matters to Content Operations - ERP Spain.com - España y América Latina

You can’t set up a strong operating model for content without a content strategy. In a stable, predictable environment, there are reliable processes for devising strategies that will work quite nicely. However, technology is not one of those industries. Technology is full of disruptions from unexpected sources, which require a lot more focus on future-proofing content to respond to the specific demands of a highly competitive environment. The mirror of this discussion has been seen in the information architecture field, where there is a distinction between “Big IA” and “little IA,” we look to a Harvard Business Review article, “Your Strategy Needs a Strategy,” to look at Big Strategy and little strategy. In this episode, join Rahel Anne Bailie, The ContentOps Wrangler, and her special guest, Royston Brooks-Lewis, Head of Strategy at Birmingham’s 383 Project. Rahel and Royston will explore: 1) How to use the choose the right strategic style from a simple framework 2) How to connect “little strategy” to “big strategy”, and 3) How to apply this to content operations. "Let's Talk Content Operations" is brought to you by Content, Seriously, and The Content Wrangler.