While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. Combined with title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation, chief marketing officers are constantly being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. Along with trying to establish themselves in the C-Suite, global marketers are also facing an increasingly complex, distributed and digitally driven marketing ecosystem. With unmeasured pressure to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions, they are also called on to collaborate on an unprecedented level with CFOs, CIOs and COOs as well. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to transform. Please join the Chief Marketing Officer (CMO) Council in a live, one-hour, interactive webinar as we discuss our upcoming CMO Summit in Napa and how the role of the CMO must be reshaped in order for the CMO to rise as a true business leader. Some of the broad areas we will explore include: •The biggest shifts in the CMO role during the past five years •What has most impacted the CMO role: talent, technology or transformation of the business and the customer?

Hora

19:00 - 20:00 hs GMT+1

Organizador

CMO Council
Compartir
Enviar a un amigo
Mi email *
Email destinatario *
Comentario *
Repite estos números *
Control de seguridad
Agosto / 2025 306 webinars
Lunes
Martes
Miércoles
Jueves
Viernes
Sábado
Domingo
Lun 28 de Agosto de 2025
Mar 29 de Agosto de 2025
Mié 30 de Agosto de 2025
Jue 31 de Agosto de 2025
Vie 01 de Agosto de 2025
Sáb 02 de Agosto de 2025
Dom 03 de Agosto de 2025
Lun 04 de Agosto de 2025
Mar 05 de Agosto de 2025
Mié 06 de Agosto de 2025
Jue 07 de Agosto de 2025
Vie 08 de Agosto de 2025
Sáb 09 de Agosto de 2025
Dom 10 de Agosto de 2025
Lun 11 de Agosto de 2025
Mar 12 de Agosto de 2025
Mié 13 de Agosto de 2025
Jue 14 de Agosto de 2025
Vie 15 de Agosto de 2025
Sáb 16 de Agosto de 2025
Dom 17 de Agosto de 2025
Lun 18 de Agosto de 2025
Mar 19 de Agosto de 2025
Mié 20 de Agosto de 2025
Jue 21 de Agosto de 2025
Vie 22 de Agosto de 2025
Sáb 23 de Agosto de 2025
Dom 24 de Agosto de 2025
Lun 25 de Agosto de 2025
Mar 26 de Agosto de 2025
Mié 27 de Agosto de 2025
Jue 28 de Agosto de 2025
Vie 29 de Agosto de 2025
Sáb 30 de Agosto de 2025
Dom 31 de Agosto de 2025

.

  • Comparativas de Software

    ¿No te salen las cuentas en la nube?

    La nube tiene importantes ventajas: ahorros de costes, facilidad para trabajar en equipos remotos, menor necesidad de administración de la infraestructura, mejoras de seguridad, etc. Sin embargo, al comentar con algunos clientes la posibilidad de migrar las licencias de Atlassian a cloud, me comentaron que habían hecho alguna experiencia de migración y no le salían tan bien las cuentas. Estos comentarios me hicieron reflexionar sobre cuáles podían ser las causas de que no salieran las cuentas y permitirme ofrecer algunas recomendaciones y consejos. ... Leer más

    Publicado el 22-Dic-2021 • 14.40hs

    0 comentarios

  • TODOS Comparativas de Software PDF

    Comparativas de software ERP para todos los sectores

    Publicado el 27-Set-2021 • 12.50hs

  • TODOS Comparativas de Software PDF

    Comparativas de software ERP para Fabricación

    Publicado el 27-Set-2021 • 09.51hs

.

.

.

.

.

Más Secciones »

Hola Invitado