How to Succeed in a Data-Driven SMB: An Introduction to a 360-View of Data - ERP Spain.com - España y América Latina

It doesn’t matter if you’re a company with $50 billion in revenues or $50 million, you probably have data everywhere. Data is at the heart of companies of all sizes and across all industries around the globe. And for a growing business of any size, a trusted 360 view of data plays a critical role in productivity, providing business context, improving analytical insights, and creating the customer experiences you want to deliver. Many companies have realized that reaching their goals is faster with an end-to-end data strategy that includes master data management (MDM). But what is MDM exactly? Providing a ‘new to MDM point of view,’ join Monica Mullen and Prash Chandramohan of Informatica as they discuss MDM, what it is, and how you can be successful. You’ll learn: • The power of a single source of truth and 360 view of data • What MDM is and does, in terms the business would understand • An approach to starting small with configuration-based MDM for any budget size