How esports can combine old and new monetization models to reach new heights - ERP Spain.com - España y América Latina

Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports. There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences. So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least. In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue. Register now to join us for free. Attend this webinar and learn: * How the current esports model stacks up against traditional sports, and where the money is coming from now * The new technologies that will change the existing business model * The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line Speakers * Jonathan Singer, Industry Strategist, Akamai * Robb Chiarini, Director esports, NCSA at Ubisoft * Dean Takahashi, Lead Writer, Gamesbeat * Kent Wakeford, Co-founder and COO, Gen.G Sponsored by Akamai