More Than Loyalty: How the "Open Economy" is Changing Loyalty Programs - ERP Spain.com - España y América Latina

Loyalty programs are nothing new, but the challenges that loyalty programs have seen in the past are opening up new exciting possibilities for the future of consumer engagement. Ty Tyree (FIS) and Bruce Parker (Modo) speak with Eric Grover (Intrepid Ventures) on the work they're doing in the payments and loyalty space, and what opportunities they see in the market. Join in to learn: What are disruptors in the loyalty space doing?, What are new ways in which you can engage your end consumers to establish true brand loyalty?, What is the "open economy", and how are we going to see that playing out in the next 5 years?, and What is required in order to continue the "open economy"? Moderator: Eric Grover, Principal at Intrepid Ventures Panellists: Thomas (Ty) Tyree, VP of Loyalty Product at FIS Bruce Parker, Founder & CEO at Modo