Marketing Dashboards: The Do's and Don'ts - ERP Spain.com - España y América Latina

Want to build dashboards that answer all of your marketing questions and are easy to understand? With a mass of data, marketers—especially CMOs—rely on analytics dashboards to get a complete view of their customers, campaigns, and marketing channels. A great dashboard will help you see how much revenue was attributed to paid search, which online channels are generating high quality leads, and what's happening at each stage of the customer journey, plus much more! But how do you build a great marketing dashboard? In this webinar, learn the four key characteristics of a great marketing dashboard so you can generate more insights from your data. You'll learn how to... *Choose the right marketing metrics for your dashboards. *Make your dashboards easier to understand by leveraging visual best practises. *Maximise the impact of your dashboards by making them easily accessible to the business. *Combine data from multiple marketing channels to get a full picture.