Product Information Management in the Age of Digital Transformation - ERP Spain.com - España y América Latina

In a time of digital transformation and massive market disruption, product information drives the customer experiences that influence buyer behavior. In this session, please join Guest Speaker Bruce Eppinger, Senior Analyst at Forrester and Virender Choudhary, Enterprise Information Architect at Beam Suntory as they present on: • Consumer sentiment data that explains what drives purchase behavior in B2C markets • How delivering superior product information with context and relevance creates a winning customer experience • Why product information is the number one influencer of B2B buyer behavior and how to address the challenges of the modern product information management team • How companies can best manage and share trusted, quality product information across the supply chain