The Coming Wave of Martech Consolidation - ERP Spain.com - España y América Latina

What’s the secret sauce for a stellar marketing tech stack? Ask a marketing leader! CMOs are consolidating their martech stacks and seeing considerable benefits when it comes to enhancing their ABM strategy. Don’t get left behind… see what gains you can achieve when you consolidate your martech stack. Join us with Nick Ezzo - VP of Demand Gen at Sage Intacct - and learn about the new business case, rolling up technologies like… · Lead scoring (Infer), · Intent data (Bombora), · ABM display ads (Terminus), · IP to company (Demandbase), · Enabling outbound activity into SFDC (Engagio), · Lookalike modeling and micro-segment building (Everstring) …into one end-to-end platform with 6sense. A 6-in-1 solution? Sounds like something you’ll want to tune into