How to measure the success of an organic influencer relations program - ERP Spain.com - España y América Latina

Measuring the success and ROI of infleuncer marketing can be difficult. Word-of-mouth remains the most successful form of marketing. How can you measure what people are doing offline in person? How can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? How can you measure the return on a relationship? Measuring the success of an influencer program varies in priority from brand to brand. In order for you to effectively measure the success of your influencer program, it is important that you have done the ground work and established your objectives at the beginning. You need to outline at the beginning what success looks like for you, so that you can measure what matters. In this webinar we will look at how you can measure the success of an organic influencer relations program