Practical tips for using patent data to track your competitors - ERP Spain.com - España y América Latina

In a recent survey by Harvard Business Review, it was revealed that on average, only 23% of participants said they learned about a competitors innovation early enough to respond before it hit the market. Whilst competition is inevitable, there are strategies you can implement to decrease the risk they pose to your business. Join our upcoming webinar, hosted by Christopher Ralph as we explore how to successfully track the activities of your competitors using patent data. Other themes covered in this webinar include: • Identifying emerging players in your market • The benefits of keeping, or bringing your competitor tracking back in-house • Communicating competitor intelligence to colleagues • Competitors as opportunities, not just threats.