“Location Location Location” - Will it Make the Cookies Crumble - ERP Spain.com - España y América Latina

With mobiles always in close proximity, it is imperative that businesses understand how and when they influence the customer journey. Organizations can leverage mobile location data, in real-time, to alter engagement and garner far greater insight. In this fast paced society, how do brands create thumb-stopping experiences without this real-time, contextual and passive behavior? Join this webinar and learn: - The fundamentals of mobile location tracking - How consumer attitudes towards privacy are driving new data collection - The differences in data insight between cookies and mobile location tracking - Tips and strategies for optimizing your mobile channel(s)