Mitigating risk through IP strategy and innovation alignment - ERP Spain.com - España y América Latina

The term innovation can refer to various stages within a product development cycle, and an invention created in this process can be protected by various forms of intellectual property. Most inventions are created to solve and address consumer needs and problems. To do that job, products enter the market, creating opportunities for the business or the inventor who owns it. A businesses’ IP strategy plays an important role in the success of a new product by ensuring competitive advantage in the market, for now and the future. However, IP protection can often be seen as an output of product development, leaving the organisation open to risk—whether it's in a new or an existing market. So how can you align IP protection with your invention creation to ensure your IP team is involved at the most effective points throughout the product development process? Too early could mean a slower time to market, and too late could mean lost opportunities in the market. In this webinar, we’ll be discussing how your organisation can mitigate risk, by aligning your IP and innovation strategy. We will also be looking at: - Examples of successful organisations who have aligned their IP and innovation - Intellectual property & open innovation - Why IP should be a part of the innovation process, not an event