Plataforma de márketing analítico con Informatica, Google Cloud y Looker - ERP Spain.com - España y América Latina

Having the insight to provide the most relevant content and digital communications across each touchpoint along a customer journey improves the effectiveness of digital marketing from the customers’ viewpoint. Naveen Punjabi, Strategic Technology Partnerships of Data and Analytics, from Google, and Nouras Haddad, Director of Technology Alliances, at Looker will share how you can drive actionable marketing campaigns and establish a data-driven, self-service marketing culture by integrating data from across your enterprise to power your marketing campaigns.

We will demonstrate how Informatica Intelligent Cloud Services ensures data quality and enables you to easily augment Google Ad data by loading customer transaction history data sets into Google BigQuery. Then, we will get under the hood with Looker to quickly analyze and find insights into your data sets to help you make data-driven decisions to optimize your digital marketing campaigns.

During this webinar, learn how to:

•Easily access enterprise data from desperate on-premises and cloud data sources with Informatica Intelligent Cloud Services

•Load data into BigQuery to be used in marketing analytics

•Visualize and garner insights into all your marketing and customer data with Looker