Asurion transforms customer experience with AWS Data Lake - ERP Spain.com - España y América Latina

If you have a mobile device, it’s likely insured or protected by Asurion, a multi-billion-dollar company. In order to improve engagement with 290 Million global customers and increase loyalty to the biggest electronic brands, Asurion relies on data. In this session, Asurion’s Architect will share how and why Asurion is implementing a comprehensive Data lake architecture with AWS and Informatica to deliver trusted, timely, and actionable data at scale, in order to transform customer experience. This new architecture helps Asurion harness deep customer insights through advanced analytics. Asurion’s data lake architecture cost-effectively delivers a unified view of customers, rapidly processing hundreds of terabytes of structured and unstructured data from multiple cloud and on premise external and internal data sources, including high volume, real time and IoT data from over a billion devices. Key learning from this joint AWS and Informatica webinar: -What were Asurion’s business drivers and technical challenges leading them to build a data lake solution on AWS -Why Asurion selected their data lake architecture, best practices and lessons learned -How you can deliver your own intelligent data lake solution with AWS and Informatica