MDM – From Master Data to Data Mastery - ERP Spain.com - España y América Latina

To achieve digital transformation means businesses need to be data driven, insight rich, and intelligently powered. Companies that strategically invested in MDM consistently out perform both digital and non digitally focused organizations. Why? Because MDM brings understanding to the data across a complex hybrid ecosystem of data silos and platforms allowing digital enterprises to gather, orchestrate and syndicate data and insights anywhere at any time. The best practices, skills and technologies needed to power master data, are the foundational skills to scale the broader investment in information and analytic architecture. Michele Goetz, Principal Analyst at Forrester Research, will share how digital transformation is shaping MDM and how businesses are rethinking their MDM strategies for competitive advantage. • How MDM is at the center of driving stronger business outcomes • How MDM competencies lay the foundation for data mastery and deeper insight • How MDM technology is evolving to meet the new digital age and how to select your MDM capabilities