Embedded Analytics for the ISV (Independent Software Vendor): Supercharging Applications with BI [Por Birst] - ERP Spain.com - España y América Latina

Today’s independent software vendor (ISV) faces a competitively charged market where differentiation and product “stickiness” can carry a company from obscurity to overnight relevance. Meanwhile, as the typical software end-user becomes more technically savvy and adept at making data-driven decisions, many ISV’s are taking a hard look at their analytical offerings to deliver functionality that will help deliver a competitive edge. Aberdeen’s research shows how these top performing ISVs are leveraging an embedded approach to analytics to drive double digit growth in key metrics like average deal size and customer renewal rate.

On this webinar, join Mike Lock, Aberdeen’s V.P. & Principal Analyst for Business Intelligence and Farnaz Erfan, Director of Product Strategy at Birst, as they discuss key market drivers for embedded analytics, including:

    Top ISV drivers of an embedded approach to analytics

    ISV performance improvements attainable through embedded analytics

    Specific ISV snapshots: ERP, CRM, and cloud / SaaS providers

    Build-vs-buy research breakdown and discussion

    Successful Embedded BI implementation at CBS Interactive