Beyond Use Cases: Deploy AI to Enable B2B Go-to-Market Decision Making

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With the rise of AI, much of the discussion in business communities has shifted towards the potential of AI-enabled insights. In B2B go-to-market, AI-based solutions are gaining traction and are being deployed to streamline data analysis, workflows and improve decision-making. According to McKinsey & Company’s latest B2B Pulse Survey, 19% of B2B decision makers have already implemented GenAI use cases, with another 23% actively in the process of implementing them. This rapid adoption of AI is prompting a fundamental rethinking of B2B go-to-market strategy. For many business leaders, the path forward remains uncertain, particularly in B2B environments where product complexity, long customer engagement cycles, multi-stakeholder decision-making, and deep business context make the decision making process highly complex. As AI capabilities expand, executives are grappling with key strategic questions: - How do we strategically invest in AI to meaningfully improve decision quality, customer experience and core business outcomes? - How do we reimagine fundamental elements of our go-to-market strategy, including customer segmentation, product offering design, and customer engagement in an AI-first world? - What is the future talent profile for B2B go-to-market, and how can we upskill teams to thrive alongside intelligent AI systems? This session addresses the urgent need to maximize the value of AI in the go-to market and rethink decision making in an AI-first world. I will provide a strategic roadmap for how AI is reshaping the B2B go-to-market landscape and what leaders can do to stay ahead.

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22:00 - 23:00 hs GMT+1

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Mayo / 2026 19 webinars

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Lun 27 de Mayo de 2026

Roundtable Discussion: Sterility Testing Challenges and Opportunities for ATMPs.

14:00 - 15:00 hs GMT+1

Roundtable Discussion: Sterility Testing Challenges and Opportunities for ATMPs.

Fecha

Lun 27-May-2026, 14:00 - 15:00 hs GMT+1

Descripción

ATMPs, especially short-life ATMPs, may present unique challenges as it relates to when, where, and the most appropriate type of testing to perform. The roundtable will provide an insight into the below topics: • Various testing methods • Establishing the most appropriate steps (...)

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Cerrar
Governing the Decision: Accountability in AI-Assisted Intelligence

17:00 - 18:00 hs GMT+1

Governing the Decision: Accountability in AI-Assisted Intelligence

Fecha

Lun 27-May-2026, 17:00 - 18:00 hs GMT+1

Descripción

Decision intelligence promises to augment human judgment with AI-derived insight, but governance frameworks have not kept pace. When an AI system contributes to a decision, who is accountable for the outcome? How do we trace the information that informed the (...)

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Cerrar
Beyond Use Cases: Deploy AI to Enable B2B Go-to-Market Decision Making

22:00 - 23:00 hs GMT+1

Beyond Use Cases: Deploy AI to Enable B2B Go-to-Market Decision Making

Fecha

Lun 27-May-2026, 22:00 - 23:00 hs GMT+1

Descripción

With the rise of AI, much of the discussion in business communities has shifted towards the potential of AI-enabled insights. In B2B go-to-market, AI-based solutions are gaining traction and are being deployed to streamline data analysis, workflows and improve decision-making. (...)

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Cerrar

y 1 webinar más

Mar 28 de Mayo de 2026

ChatGPT - good or evil? AI impact on cybersecurity

05:00 - 06:00 hs GMT+1

ChatGPT - good or evil? AI impact on cybersecurity

Fecha

Mar 28-May-2026, 05:00 - 06:00 hs GMT+1

Descripción

As the world discusses ChatGPT-3 and its impressive capabilities, the business community is concerned about the AI’s potential to change the game for cyber criminals and wreak havoc in the world of defense organizations. Should businesses soon expect a wave (...)

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Mié 29 de Mayo de 2026

Jue 30 de Mayo de 2026

Vie 01 de Mayo de 2026

Sáb 02 de Mayo de 2026

Dom 03 de Mayo de 2026

Lun 04 de Mayo de 2026

Mar 05 de Mayo de 2026

Mié 06 de Mayo de 2026

Unmasking Shadow AI: Safeguarding IT Operations in 2026

12:00 - 13:00 hs GMT+1

Unmasking Shadow AI: Safeguarding IT Operations in 2026

Fecha

Mié 6-May-2026, 12:00 - 13:00 hs GMT+1

Descripción

AI is increasingly embedded in IT operations, often without formal oversight. From engineers pasting logs into chat tools to unofficial scripts automating production decisions, "Shadow AI" is becoming a hidden but pervasive force. While chat tools promise productivity gains, they (...)

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Beyond the Hype: Making Smart Decisions for ITSM

17:00 - 18:00 hs GMT+1

Beyond the Hype: Making Smart Decisions for ITSM

Fecha

Mié 6-May-2026, 17:00 - 18:00 hs GMT+1

Descripción

Artificial intelligence continues to promise transformative change for organizations — and IT Service Management (ITSM) is no exception. AI-powered automation, conversational assistants, intelligent analytics, and agentic AI are reshaping how service desks operate and how enterprises deliver value. Yet, amid (...)

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Shift + ALT + Disrupt (Episode 7): Building the Smart City's Nervous System

18:00 - 19:00 hs GMT+1

Shift + ALT + Disrupt (Episode 7): Building the Smart City's Nervous System

Fecha

Mié 6-May-2026, 18:00 - 19:00 hs GMT+1

Descripción

The Network and Data Architecture for AI-Powered Urban Services A successful smart city is built on a foundation of ubiquitous connectivity and a robust data strategy. This webinar provides a blueprint for city leaders on designing and implementing the core infrastructure (...)

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y 1 webinar más

Jue 07 de Mayo de 2026

Vie 08 de Mayo de 2026

Sáb 09 de Mayo de 2026

Dom 10 de Mayo de 2026

Lun 11 de Mayo de 2026

Validation and Implementation of the Monocyte Activation Test as an Alternative Method to the Rabbit Pyrogen Test

13:30 - 14:00 hs GMT+1

Validation and Implementation of the Monocyte Activation Test as an Alternative Method to the Rabbit Pyrogen Test

Fecha

Lun 11-May-2026, 13:30 - 14:00 hs GMT+1

Descripción

The Monocyte Activation Test (MAT) is globally recognized as a scientifically and ethically superior in vitro alternative to the in vivo Rabbit Pyrogen Test (RPT), capable of detecting both endotoxins and non-endotoxin pyrogens. While the European Pharmacopoeia (Ph. Eur.) actively (...)

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Mar 12 de Mayo de 2026

Simplify Hybrid Infrastructure with Autonomous Cloud and Zero-Trust Strategies

21:00 - 22:00 hs GMT+1

Simplify Hybrid Infrastructure with Autonomous Cloud and Zero-Trust Strategies

Fecha

Mar 12-May-2026, 21:00 - 22:00 hs GMT+1

Descripción

Modern infrastructure is a dynamic ecosystem where workloads move fluidly across cloud regions, edge nodes, and on-premises systems. Traditional management methods are no longer sufficient to handle the scale, speed and complexity of these environments. As organizations adopt AI-driven architectures (...)

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Mié 13 de Mayo de 2026

Defend with XDR Strategies

05:00 - 06:00 hs GMT+1

Defend with XDR Strategies

Fecha

Mié 13-May-2026, 05:00 - 06:00 hs GMT+1

Descripción

• Explore the power of Extended Detection and Response (XDR) as a proactive defense strategy against evolving cyber threats. • Discover how XDR can fortify your defense mechanisms and enhance your cybersecurity posture.

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Key Insights from CyberEdge’s 2026 Cyberthreat Defense Report

17:00 - 18:00 hs GMT+1

Key Insights from CyberEdge’s 2026 Cyberthreat Defense Report

Fecha

Mié 13-May-2026, 17:00 - 18:00 hs GMT+1

Descripción

CyberEdge’s annual Cyberthreat Defense Report (CDR) has become a staple for assessing organizations’ security postures, for gauging perceptions of IT security professionals, and for ascertaining current and planned investments in IT security infrastructure. It incorporates dozens of insights from 1,200 (...)

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Cerrar
Key Insights from CyberEdge’s 2026 Cyberthreat Defense Report

17:00 - 18:00 hs GMT+1

Key Insights from CyberEdge’s 2026 Cyberthreat Defense Report

Fecha

Mié 13-May-2026, 17:00 - 18:00 hs GMT+1

Descripción

CyberEdge’s annual Cyberthreat Defense Report (CDR) has become a staple for assessing organizations’ security postures, for gauging perceptions of IT security professionals, and for ascertaining current and planned investments in IT security infrastructure. It incorporates dozens of insights from 1,200 (...)

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y 1 webinar más

Jue 14 de Mayo de 2026

[Placeholder] Findings from the 2026 Bad Bot report

15:00 - 16:00 hs GMT+1

[Placeholder] Findings from the 2026 Bad Bot report

Fecha

Jue 14-May-2026, 15:00 - 16:00 hs GMT+1

Descripción

The surge in AI-driven bot creation has serious implications for businesses worldwide. Automated traffic surpassed human activity, accounting for more than half of all web traffic. Behind the front lines, business stakeholders require deeper levels of technical and analytical insight, (...)

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Vendor Onboarding: The First 90 Days is Make-or-Break

18:00 - 19:00 hs GMT+1

Vendor Onboarding: The First 90 Days is Make-or-Break

Fecha

Jue 14-May-2026, 18:00 - 19:00 hs GMT+1

Descripción

The initial 90 days of onboarding a new outsourcing vendor can determine the long-term trajectory of the relationship, with early missteps often leading to delays, disruptions, and eroded trust. In this webcast, Jeff Rumburg, Managing Partner of MetricNet, will delve into (...)

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Vie 15 de Mayo de 2026

Sáb 16 de Mayo de 2026

Dom 17 de Mayo de 2026

Lun 18 de Mayo de 2026

Mar 19 de Mayo de 2026

Mié 20 de Mayo de 2026

USP General Chapter <665>: Separating Fact from Fiction

13:30 - 14:00 hs GMT+1

USP General Chapter <665>: Separating Fact from Fiction

Fecha

Mié 20-May-2026, 13:30 - 14:00 hs GMT+1

Descripción

This presentation summarizes USP General Chapter , which provides guidelines for qualifying plastic components and systems in pharmaceutical and biopharmaceutical manufacturing. It introduces a risk-based framework, starting with an initial suitability assessment and a matrix that classifies components as low, (...)

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Certified Cloud Security Professional (CCSP) Info Session

17:00 - 18:00 hs GMT+1

Certified Cloud Security Professional (CCSP) Info Session

Fecha

Mié 20-May-2026, 17:00 - 18:00 hs GMT+1

Descripción

Join us for a deep dive into Certified Cloud Security Professional (CCSP), the cloud security credential from ISC2, creator of the CISSP. As cyber threats make daily headlines, the need for cloud security experts is at an all-time high. Yet (...)

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Certified Cloud Security Professional (CCSP) Info Session

17:00 - 18:00 hs GMT+1

Certified Cloud Security Professional (CCSP) Info Session

Fecha

Mié 20-May-2026, 17:00 - 18:00 hs GMT+1

Descripción

Join us for a deep dive into Certified Cloud Security Professional (CCSP), the cloud security credential from ISC2, creator of the CISSP. As cyber threats make daily headlines, the need for cloud security experts is at an all-time high. Yet (...)

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Cerrar

y 1 webinar más

Jue 21 de Mayo de 2026

Vie 22 de Mayo de 2026

Sáb 23 de Mayo de 2026

Dom 24 de Mayo de 2026

Lun 25 de Mayo de 2026

Mar 26 de Mayo de 2026

Securing The Fort: How to master cyber incident response in a large company

05:00 - 06:00 hs GMT+1

Securing The Fort: How to master cyber incident response in a large company

Fecha

Mar 26-May-2026, 05:00 - 06:00 hs GMT+1

Descripción

In large companies, the sheer volume of information resources makes their attack surface significantly larger, compared to smaller businesses. Numerous factors contribute to this exposure, including networks spread across various locations that are consolidated into a single infrastructure, mergers and (...)

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Roadmap to Excellence: Use AI to Enable Continuous Improvement for Complex Environments

12:00 - 13:00 hs GMT+1

Roadmap to Excellence: Use AI to Enable Continuous Improvement for Complex Environments

Fecha

Mar 26-May-2026, 12:00 - 13:00 hs GMT+1

Descripción

Complex pharmaceutical and chemical manufacturing environments need real-time access to accurate production data for operational excellence. This session presented by CEO Andreas Eschbach will explore how an intelligent operations platform can enable companies to build a visual factory that enhances (...)

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Mié 27 de Mayo de 2026

Roundtable Discussion: Sterility Testing Challenges and Opportunities for ATMPs.

14:00 - 15:00 hs GMT+1

Roundtable Discussion: Sterility Testing Challenges and Opportunities for ATMPs.

Fecha

Mié 27-May-2026, 14:00 - 15:00 hs GMT+1

Descripción

ATMPs, especially short-life ATMPs, may present unique challenges as it relates to when, where, and the most appropriate type of testing to perform. The roundtable will provide an insight into the below topics: • Various testing methods • Establishing the most appropriate steps (...)

Más detalles »
Cerrar
Governing the Decision: Accountability in AI-Assisted Intelligence

17:00 - 18:00 hs GMT+1

Governing the Decision: Accountability in AI-Assisted Intelligence

Fecha

Mié 27-May-2026, 17:00 - 18:00 hs GMT+1

Descripción

Decision intelligence promises to augment human judgment with AI-derived insight, but governance frameworks have not kept pace. When an AI system contributes to a decision, who is accountable for the outcome? How do we trace the information that informed the (...)

Más detalles »
Cerrar
Beyond Use Cases: Deploy AI to Enable B2B Go-to-Market Decision Making

22:00 - 23:00 hs GMT+1

Beyond Use Cases: Deploy AI to Enable B2B Go-to-Market Decision Making

Fecha

Mié 27-May-2026, 22:00 - 23:00 hs GMT+1

Descripción

With the rise of AI, much of the discussion in business communities has shifted towards the potential of AI-enabled insights. In B2B go-to-market, AI-based solutions are gaining traction and are being deployed to streamline data analysis, workflows and improve decision-making. (...)

Más detalles »
Cerrar

y 1 webinar más

Jue 28 de Mayo de 2026

ChatGPT - good or evil? AI impact on cybersecurity

05:00 - 06:00 hs GMT+1

ChatGPT - good or evil? AI impact on cybersecurity

Fecha

Jue 28-May-2026, 05:00 - 06:00 hs GMT+1

Descripción

As the world discusses ChatGPT-3 and its impressive capabilities, the business community is concerned about the AI’s potential to change the game for cyber criminals and wreak havoc in the world of defense organizations. Should businesses soon expect a wave (...)

Más detalles »
Cerrar

Vie 29 de Mayo de 2026

Sáb 30 de Mayo de 2026

Dom 31 de Mayo de 2026

¿No te salen las cuentas en la nube?

La nube tiene importantes ventajas: ahorros de costes, facilidad para trabajar en equipos remotos, menor necesidad de administración de la infraestructura, mejoras de seguridad, etc. Sin embargo, al comentar con algunos clientes la posibilidad de migrar las licencias de Atlassian a cloud, me comentaron que habían hecho alguna experiencia de migración y no le salían tan bien las cuentas. Estos comentarios me hicieron reflexionar sobre cuáles podían ser las causas de que no salieran las cuentas y permitirme ofrecer algunas recomendaciones y consejos. ... Leer más ►

Publicado el 22-Dic-2021 • 14.40hs

Empresa de publicidad exterior Lamar pone en marcha Oracle Fusion Cloud ERP

Lamar Advertising, una de las mayores empresas de publicidad exterior del mundo ha implementado Oracle Fusion Cloud ERP con el objetivo de automatizar procesos y mejorar la precisión de su información financiera. Esta iniciativa permitió a la compañía centralizar datos, optimizar operaciones y prepararse para aprovechar oportunidades de inteligencia artificial emergentes. ... Leer más ►

Publicado el 9-Jun-2025 • 17.23hs

El precursor de Verifactu explica su visión

Publicamos cuaderno interactivo en Google NotebookLM con el video- grabación del webinar que tuvo lugar el pasado 27/5/2025 en el que Javier Hurtado (Inspector de Hacienda y precursor de Verifactu) explica su visión de la Ley y el impacto que está teniendo en los desarrolladores de software de facturas, ERP y POS. ... Leer más ►

Publicado el 17-Jun-2025 • 14.19hs

Rimini Street dará soporte a todas las versiones de SAP ECC 6.0 y S/4HANA hasta 2040

La consultora americana Rimini Street ha dado un paso interesante que seguro que copian otras consultoras SAP tanto en España como en América. Y es dar soporte a las versiones Onpremise de SAP para evitar hacer la migración a S/4HANA on Rise. Quienes posean licencias de software de SAP podrán extender la vida útil y aprovechar el máximo potencial de sus sistemas actuales, probados y estables esenciales para la operación, además de acceder a ahorros en mantenimiento de hasta el 90 % sin que sea necesario realizar una migración costosa y riesgosa a S/4HANA en RISE ... Leer más ►

Publicado el 6-Jun-2025 • 17.47hs

Beyond Use Cases: Deploy AI to Enable B2B Go-to-Market Decision Making - ERP Spain.com - España y América Latina

Portal sobre Software y productos ERP

22:00 - 23:00 hs GMT+1

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