4 Steps to Clean Your Contact Data Across All Apps - ERP Spain.com - España y América Latina

Powering Your Marketing and Sales Applications with Clean Data. “According to 92 percent of marketing and sales influencers surveyed, having valid contact data to work with is “very important” for their marketing and sales success.” (Source: Ascend2). Positioned as a leader in Gartner’s Magic Quadrant for Data Quality Tools for the ninth consecutive year, Informatica is now offering an innovative, new approach to improving data quality designed specifically to turn this situation around: Cloud Data Quality Radar. Without clean data, you can’t communicate and engage effectively with your customers and prospects - This directly impacts marketing campaign effectiveness, sales productivity and the customer experience. One of the biggest challenges sales and marketing organizations face is that data decays over time - people move houses, switch jobs, or change their phone numbers. When combined with the fact that data is captured from an ever increasing number of sources and is used in different ways, the problem becomes exponentially worse. Informatica Cloud Data Quality Radar is a cloud application that quickly identifies, fixes, and monitors data quality problems in your business applications like Salesfroce and Marketo. Attend this short webinar to hear how you can: •Easily identify and visualize data quality issues within your applications – and drive increased confidence in data •Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities •Continuously monitor data quality across source systems