FAST forward. Has the FAST bubble burst? - ERP Spain.com - España y América Latina

A lot has been said about FAST, however as the dust settles many are wondering if FAST has been overhyped. Capable of being deployed quickly and at low cost, FAST channels are now common features on VOD platforms with fun front-end features that give audiences a variety of viewing experience and a revenue kickback. Whispers across the industry suggest that audiences are not consuming FAST channels at the volume originally expected meaning that projected revenue is not as high as anticipated. • Does FAST have longevity or has this just been a fun experiment in digitising linear delivery? • With a high degree of flexibility to launch and shutdown channels, what are the long-term plans for FAST channels? • What has the audience reaction been? • Has FAST met revenue expectations? • Best practice based on audience consumptions analytics