Pinpoint Your True Targets with Mobile Locational Data - ERP Spain.com - España y América Latina

Ever wonder where your customers are really coming from? A traditional approach is to look within a certain geographic area, such as a 5- or 15-mile radius around a single point or location. But when you look a little deeper, that radius may not prove to be accurate. Today, focused locational data can draw unexpected targeting areas—not a simple radius—to help you better understand potential advertising targets. Join our upcoming webinar with Paul Ernst, SVP MarTech Integration and Enablement, Jimmy Yi, Principal, Strategic Consulting; and Larry Janiak, Manager, Data and Solutions Architect as they share how to use latitude and longitudinal data to : *Determine the intent of customers inside trade areas to make related purchases *Target specific audiences from within Geographic Trade Areas, by layering details such as average monthly consumer spending, household income, marital status, educational level and more *Confirm exposure to and effectiveness of advertising reach and frequency with locational marketing assets *Take advantage of opt-in advertising opportunities to drive promotions and foot traffic Don’t miss this session on emerging marketing analytics tools. Register today!