[RevOps Live!] How to tackle attribution challenges - ERP Spain.com - España y América Latina

Welcome to RevOps Live! where industry experts share their insights on the issues facing RevOps leaders today. In this episode, we’re tackling attribution—one of the biggest RevOps challenges. We’ll be joined by Josh Ren, Director, Marketing Operations at Netskope, who will share his insights and best practices on how to: - Set up an effective attribution model that includes marketing, sales, and partner data. - Get buy-in from different departments. - Gain insights into campaign performance by tracking prospects as they make their way through the full marketing and sales funnel. - Track results to demonstrate how marketing activities affect revenue.