The Experience Economy - A Harvard Business Review Exclusive - ERP Spain.com - España y América Latina

In this webinar from Harvard Business Review, learn how your company can excel at compelling experiences to win customer allegiance and build a more profitable bottom line. Experience and transformation are the basis for business growth and prosperity; this book offers the script for continued value generation through experiences aligned with a strong customer-centric strategy. The webinar also helps answer three crucial questions: - Are your customers increasing or decreasing the amount of time they spend with you? - Do you have to exert ever more marketing and sales efforts to gain the attention of customers, or do the experiences you offer create robust demand in and of themselves? - Is the money customers pay you derived entirely from the sale of commodities, goods, and services, or have you found ways to charge for various experiences?