Security Foundation: How Google Ads customers collaborate with confidence? - ERP Spain.com - España y América Latina

In the world of digital advertising, protecting data is a top priority, especially as you work with customer information and campaign performance metrics. Confidential computing provides a powerful solution for protecting data while it's being processed, in addition to strengthening data protection at rest and in motion. It uses isolated, hardware-enforced environments called Trusted Execution Environments (TEEs) to ensure your data remains protected even from the cloud provider itself. This technology is already being used in Google Ads to enable "confidential matching," which lets you securely match your first-party data with Google's data to build audiences without exposing raw user information. In this webinar, you will learn how to: > Understand the security benefits of confidential computing for your Google Ads campaigns. > Leverage confidential matching to create audience segments from your first-party data while strengthening privacy and security. > Gain insights into the key technical guarantees that strengthen your data protections. Register now to empower your organization to safeguard its most valuable assets in the cloud and on Google's advertising platform.