Real-Time Serverless Data Transformations: PII Detection and Hashing - ERP Spain.com - España y América Latina

In today’s privacy-first world, protecting sensitive customer data is non-negotiable. Join us for a live webinar to learn how Tealium Functions empowers developers and data teams to detect and hash personally identifiable information (PII) — like email addresses — in real time, right as it enters your data pipeline. We’ll walk through how to build a Data Transformation Function using Tealium’s serverless environment, show real-world examples of email detection and SHA-256 hashing, and highlight best practices to ensure data privacy and compliance from the start. Whether you're a developer, data engineer, or privacy-minded marketer, this session will help you implement privacy-preserving logic directly into your event stream — without adding infrastructure complexity.