The Trust Factor: Why Security-Led Brands Win - ERP Spain.com - España y América Latina

Consumer trust is more than a buzzword—it’s a brand imperative. As organizations accelerate innovation, the ability to demonstrate proactive security has become a defining factor in building and sustaining customer trust, attracting top security talent, and bolstering an organization’s reputation. But how do leading companies turn security into a strategic advantage rather than a reactive necessity? Join our fireside chat with Bugcrowd CISO Trey Ford as we discuss redefining trust through offensive security. We'll explore how forward-thinking organizations are using proactive security practices to strengthen their brand reputation, enable innovation with confidence, and differentiate themselves in a crowded market. Our speakers will dive into: -What “building a reputation of trust” truly means in practice -How offensive security plays a critical role in establishing and maintaining that trust -Real-world strategies for turning security credibility into market leadership Walk away with fresh perspectives on how to harness security not just as protection, but as a powerful business enabler.