Demystifying AI in Automotive - How to get started - ERP Spain.com - España y América Latina

The automotive industry is in the midst of a historic digital transformation. Now, more than ever, companies need to harness data and AI to accelerate innovation and enhance customer experiences. But for automotive companies, the pressure to maintain profitability is intense as R&D investments, global competition, and environmental initiatives threaten margins. Join this webinar to hear from our industry experts, customer and guest speakers as they discuss how AI is transforming Automotive and how you can get started with Salesforce’s newest innovations powered by CRM + AI + Data + Trust. Hear Jonathan Keighley and James Baggott (Founder and Editor-in-chief, Car Dealer Magazine) discuss the automotive trends for 2024 including the impact of AI and how cultural change will unlock the power of new technologies. Get inspired by Sarah Vivian’s fireside chat with Andy Garrett (CIO, Lookers) on their AI journey and the opportunity in AI for automotive. Learn from Matthew Simpkins and Paul Hutchinson on where to start with AI & where to get the data, find out common use cases and see a demo on Salesforce’s generative AI features for automotive companies.