From Compliance to Culture: Embedding a Pro-Privacy Mindset - ERP Spain.com - España y América Latina

In an era where digital transformation is at the forefront of business strategy, the importance of embedding a privacy-centered culture within organizations cannot be overstated. As businesses increasingly rely on data to drive decisions, the ethical management and protection of personal information have moved from being mere regulatory requirements to a cornerstone of customer trust and business resilience. The rapid evolution of technology, especially with the advent of generative AI, along with the complexity of the global regulatory landscape, underscores the need for a shift from compliance-based approaches to fostering a culture deeply rooted in privacy by design. In this session, Jo Ann Davaris (Chief Privacy Officer, Global Privacy at Booking Holdings) and Anne Fealey (Chief Privacy Officer at Citibank) discuss why developing a pro-privacy mindset is not just beneficial but essential for modern businesses to thrive and sustain in today's data-driven environment. Topics for discussion include: - Understanding the current data privacy regulatory landscape and the unique challenges faced by different sectors, particularly tech and financial services. - How to navigate the shift from compliance to culture. - The importance of accuracy and accessibility in building robust data privacy programs that enhance data resilience. - Best practices, tools and metrics for measuring the success of privacy initiatives and the impact of a privacy-first culture on organizational success.