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    Surviving the Amazon Effect

    Even among manufacturers and wholesale distributors that don’t compete with Amazon, the Amazon Effect—its dramatic influence on customer expectations—can be clearly felt. In addition, the online giant has contributed to blurring the traditional boundaries between retailers, distributors, and manufacturers. To counter this effect requires a two-pronged strategy: differentiation and optimization. ... Leer más

    Tags: Teoría, Téxtil, eCommerce, PDF

    Publicado el 2-May-2019 • 15.56hs

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